Your thoughts are what program your subconscious mind. Your subconscious mind is the center of all your emotions. When your subconscious accepts an idea, it begins to execute it. And then your subconscious uses your ideas, knowledge, energy, and wisdom…

Great persuaders have and can instill a commanding view of the future with their audience. When you want to influence others, it is essential that you have a strong and clear vision. People come on board when they can see…

Understand that your conscious and subconscious mind must agree. The subconscious will accept what you feel to be true. The subconscious mind is real. As such, it is something you need to program. You need to look at some of…

How do you use mental programming effectively? Do you know the power of your subconscious mind? The first step is to channel your emotional energies into specific desires. You’re unlikely to get very far if you don’t even have the…

Great persuaders don’t squander their time and energy in their areas of weakness. They excel because they learn to leverage their areas of natural strength and leave the rest to the experts. Think of some of the most brilliantly successful…

There are only two things that motivate us in life: inspiration and desperation. We either move toward that which inspires us, or we move away from that which fills us with despair or discomfort. Most people only use desperation’s motivational…

One of the key ways to make sure our commitment remains strong is to develop willpower and the ability to delay gratification. Walter Mischel, a psychologist at Stanford University, performed a study that has come to be called the “marshmallow…

The great persuaders I have found and interviewed are happy people. They love and enjoy life. They are very successful. They attract people to them. How does society define success? By fame, fortune, achievement, or material wealth. Notice that every…

Great persuaders lead a balanced life and keep everything in perspective. I call this delicate balance “life alignment.” Make sure there is a balance in every aspect of your life. Imbalance can undermine motivation and cause inaction and unhappiness. Many…

So, it is time to take a look at your habits, to acknowledge any bad habits you have, and to understand that over 90 percent of our normal behavior is based on routines and habits.4 You’ve picked up your habits…

Even for the strongest individuals, their self-discipline or willpower is not always constant. Willpower is like a battery. As you exercise your willpower throughout the day, the battery power starts to decline. What drains your battery? Fatigue, negative emotions, low…

We have to understand human nature and the psychology of why we do what we do. Sometimes we’re super-motivated, and sometimes we can’t get out of bed in the morning. Why is this? So often, we don’t have a system…

Almost everyone wants to accomplish their dreams, achieve more, become a better person, or pursue bigger and better goals. And we often know exactly what we need to do to make these things happen. So why don’t we do them?…

When we don’t handle our fears appropriately, we inadvertently end up being the ones passing out the bricks for that wall of resistance. How excited would you be to buy from someone who seemed nervous, tense, and demanding? Or what…

We all deserve and desire to be happy, to be truly successful and to have an enjoyable life. We were put on this Earth to be happy. Rather than fretting over the future, you need to enjoy life’s journey and…

It is crucial, not only for your own good but also for your prospects’ good, to help them through this process. Incrementally moving them closer and closer to agreement is much more effective than springing it on them at the…

It is typical for a novice persuader to encounter resistance. There are as many different reasons for resistance as there are personalities, so the trick lies in knowing which closing skill to use for which person. The more closing skills…

Have you ever met a perfect stranger and just hit it off? Finding plenty to talk about, you almost felt as if you had met before. It just felt right. You could talk about practically anything and you lost track…

Money is all about human perception. The human mind has to find a benchmark or comparison to make judgments, especially when we are talking about unfamiliar situations or new products. People need to make comparisons with their past experience and…

As a Power Persuader, your goal is to decrease the distance someone has to go to reach your objective. When you get a prospect to start something, it is most likely they will follow through and complete your desired outcome.…

I know you have heard about obtaining closing skills and finding common interests. I know you’ve been told to sell benefits, not features, or to answer a question with a question, to handle objections, to create interest with WIIFM. Without…

Congruence is when your words match your actions. Agreement and harmony between what you say and what you do are paramount to instilling trust in those you work with. The more consistent and congruent you are in every aspect of…