Selling is a critical persuasion skill whether are promoting your business, cold calling, or closing the sale. Minor adjustments to your voice mails, emails or presentations will produce amazing results and increased sales. Your goal is to sell yourself and your business and close the sale. When you are able to use resistant free selling you will be able to inspire others to take action and win people to your way of thinking. As you develop these magnetic sales skills, others will be drawn to you as metal filings are drawn to a powerful magnet. These sales techniques have been developed from countless hours of influence and persuasion research.
Dissonance will help people persuade themselves. Help them create their own internal pressure, and they will want to do what you want them to do. Cognitive dissonance is a psychological discomfort that happens when someone’s actions or decisions are not congruent with their values, beliefs, or past commitments. Creating dissonance will increase your ability to persuade. When someone senses you are going to try to persuade them, say, to buy something— even though they need it, want it, like it, and can afford it—they will resist you.
When you master dissonance – there is no resistance.
I have identified what I call the “Four Rs” of resistance. After the first impression, your next focus is to effectively weave your close throughout the entire presentation. That is, the four Rs are at work throughout your presentation, aiding your prospect in becoming more and more inclined to buy.
There are things you are doing right now that cause people to resist you and your message. My research shows that there are ten common obstacles mediocre persuaders make that limit their success and income. Each obstacle is like driving around town with your emergency brake on. You are wondering why your car never has much power. These problems are simple to fix, but expensive to have.